So much of your outcome in Google Ads is dependent on events that occur outside of your Google Ads account dashboard.
And yet as PPC Ad Managers, it’s in that very dashboard that we spend most of our time and effort.
Your ads don’t compete in your account - they compete in search engine results page, and not against your split test control, but against other advertisers just as determined as you are to win the click and ultimately a lead for their client.
And like any general going into battle, it is critical to the success of your mission that you know as much about your “enemy” as possible.
Yet Google tell you almost nothing.
Spy tools tell you almost nothing.
And testing yourself is all but impossible.
I faced this very problem last year, and when I couldn’t find the answer - I built one.